A very sad day today after finding out that the environmentally-focused Oregon retailer Nau will be ending its journey.
The company had developed many innovative new materials for use in their design-forward outdoor clothing as well as a unique business model that privileged design, eco-consciousness, and social responsibility. Unfortunately our depressed economy isn't the best place for semi-lux brands (or start-ups, for that matter) at the moment. I wish everyone at Nau the best in the future and I hope to see a resurgence once we are back on the upswing...
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